Language of the Poor

Language of the Poor

My business hit 7-figures, then just when everything was going amazing, Covid hit, and my business partner stole over $140k from me while abandoning our business.

Year 3 in any recruitment business is the most profitable year, but fate had a big SURRPISE coming my way.

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The Language of the Poor
Apr 30, 2026
∙ Paid

There were many periods of my life of great tests.

Today, I’m going to expand on what I faced during Covid and how much I struggled with Language of the Poor (LOP) that year.

2019 was my second year in business as a recruitment founder with a business partner who in hindsight, I really should never have entertained.

He was a classic coat-tail rider.

Didn’t bring anything to the table other than some basic admin/invoicing skills but worse - a sneaky, conniving, and manipulative charming personality.

How we first linked up was more so a mentor-mentee relationship.

He was looking to get out of finance and I was looking to start a business. He sold himself as a financial and operational lead and I was to be the business’s face and engine.

Originally, this was supposed to be a GREAT matchup because a strong sales leader + operational badass usually make a wonderful team.

The mistake I made which I really hope you learn from are mainly these:

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